I help [target audience] do [statement of need or opportunity] through [differentiator]
I help professionals introduce, network and promote themselves in 20 words or less
I help [target audience] do [statement of need] + [statement of benefit]
I help job hunters tell irresistible personal brand stories that their listeners remember and respond to
I connect [target audience] to [something they want] through [differentiator]
I connect people to new opportunities using the perfect introduction in 20 words or less
I [transform/translate/convert a problem] into [something aspirational]
I make complicated ideas easy for anyone to understand and communicate
I help [target audience] [fix their problem]
I help people with something to say that struggle to say it
So, how did I take this information and personalize it for myself? See my three introductions below:
I help professionals improve their leadership skills.
I connect leaders who want to learn about project management problems and solutions.
I make complicated processes easy for anyone to understand so options for continuous improvement can be identified and implemented.